Online search advertising is supposed to be the media business that’s most resistant to an economic slowdown: It’s targeted, cost-effective, measurable, etc. All true. But a lousy economy is a lousy economy, and even Google isn’t impervious.

[Full Article]

This entry was posted on Monday, November 10th, 2008 at 1:24 pm and is filed under Google, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Tags: economic slowdown, economy, media business, search advertising