There are a few reasons Google makes so much more money than rivals like Yahoo and Microsoft in search advertising. First, it accounts for a lot more searches. Second, its technology is believed to be better at matching ads to queries. And third, it has more advertisers. A lot more.

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This entry was posted on Friday, January 9th, 2009 at 2:13 pm and is filed under Google, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Tags: microsoft, queries, search advertising