Yahoo to let visitors decline more targeted ads (The Pantagraph)

Sunday, August 10th, 2008

NEW YORK — Yahoo Inc. will let its Web visitors decline ads targeted to their browsing habits, becoming the latest Internet company to break from a common industry practice as Congress steps up scrutiny of customized advertising and consumer privacy.

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Yahoo Expands Privacy Controls Across Portal As Regulatory Scrutiny Sharpens (Forbes)

Sunday, August 10th, 2008

Hoping to mollify Congress and state legislators,Yahoo is broadening ?opt-out? controls covering targeted ads across its portal.

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Congress explores Yahoo-Google antitrust questions (USA Today)

Wednesday, July 16th, 2008

Congress waded into the escalating fight over the future of Yahoo on Tuesday, demanding to know whether the Internet company’s advertising partnership with Google, intended to keep Yahoo out of the clutches of Microsoft, raises antitrust concerns.

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