Yahoo to Make Targeted Ads Optional (Washington Post)

Tuesday, December 9th, 2008

Internet giant Yahoo is set to announce today that it will allow users to shut off targeted advertising on its Web sites, a move that comes as a congressional committee continues to air concerns about consumer privacy.

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Consumer group opposes Google, Yahoo partnership (Reuters via Yahoo! News)

Wednesday, October 29th, 2008

U.S. Public Interest Group, a consumer organization, is opposing Google’s plan to share advertising with rival Yahoo, saying it could harm consumer privacy, according to a letter sent to the U.S. attorney general, a copy of which was given to Reuters.

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Yahoo to let visitors decline more targeted ads (The Pantagraph)

Sunday, August 10th, 2008

NEW YORK — Yahoo Inc. will let its Web visitors decline ads targeted to their browsing habits, becoming the latest Internet company to break from a common industry practice as Congress steps up scrutiny of customized advertising and consumer privacy.

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