Boola, Boola!: Yahoo Marketing Heads Cheerleading Memo Post-MicroHoo (AllThingsD Online via Yahoo! Finance)

Wednesday, August 12th, 2009

BoomTown just got an interesting memo that Yahoo CMO Elisa Steele sent out to her staff, immediately in the wake of deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

[Full Article]


Yahoo Names Chief Marketing Officer (InformationWeek)

Tuesday, March 24th, 2009

Chief marketing officer, Branding, Marketing, Communications, Brand, Development, Yahoo, Elisa Steele, Steele, Carol Bartz, Dan Resensweig,

[Full Article]