Duplicate Content on Google, Bing & Yahoo (WebProNews)

Monday, October 5th, 2009

Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt. WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing …

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Yahoo! Unveils Marketing Blitz (Forbes)

Tuesday, September 22nd, 2009

”It’s Y!ou” Yahoo! needs for a successful makeover

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Boola, Boola!: Yahoo Marketing Heads Cheerleading Memo Post-MicroHoo (AllThingsD Online via Yahoo! Finance)

Wednesday, August 12th, 2009

BoomTown just got an interesting memo that Yahoo CMO Elisa Steele sent out to her staff, immediately in the wake of deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

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Google launches rare ad campaign to sell more apps (AP via Yahoo! News)

Monday, August 3rd, 2009

Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google’s online suite of office applications requires a little more elbow grease and marketing muscle.

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Yahoo Giving Out $20K in Search Marketing Credits (WebProNews)

Thursday, June 11th, 2009

Yahoo is launching a campaign with Bank of America this week, which a spokesperson for Yahoo tells WebProNews is essentially “a big online push for BofA to build visibility and facilitate dialogue in the small business community.” Yahoo’s Small Business Answers Center is designed for small business owners with “great ideas and good questions,” who don’t always get credible answers. The Yahoo …

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Google doodles are brand new (The Courier Mail)

Sunday, May 17th, 2009

SOME marketing experts would cringe at the idea of changing their company logo, but not Google, which often uploads a doodle to mark historic events.

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Industry Moves: Can Former Yahoo Exec Dave Karnstedt Fix Efficient Frontier? (paidContent.org via Yahoo! Finance)

Thursday, April 2nd, 2009

Search-marketing tech firm Efficient Frontier is getting its third CEO in just five years: former *Yahoo* sales vet David Karnstedt. Karnstedt joins the company from Redpoint Ventures, where he’d served as executive-in-residence for about six months.

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Yahoo Rolls Out New Ad Targeting Features (Search Engine Journal)

Monday, March 16th, 2009

Yahoo?s search marketing arm is spicing up their service with the roll out of three new ad targeting features with the hopes giving its partner advertisers more returns for their investment.  The new features which will be implement on Yahoo Sponsored Search include demographic targeting, ad scheduling and enhanced ZIP-level geo-targeting. These new features will […]

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Will Yahoo Have to Face an Impatient Icahn Again? (New York Times)

Thursday, October 23rd, 2008

Yahoo said Tuesday that it would lay off at least 10 percent of its 15,000 workers as it tries to bring down its expenses. It said reduced marketing budgets had taken a bite out of its online advertising business, sending its net income for the third quarter tumbling by 64 percent.

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Internet Search use growth on fire, says Yahoo! exec (Manila Bulletin)

Sunday, October 12th, 2008

“We now have a ?highway? to the world! You are no longer confined to selling to your own world,” says Eric Hsu, senior manager, Yahoo! Search Marketing, Yahoo! Southeast Asia.

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