IAC in talks to buy Yahoo Personals (CNET)

Friday, May 1st, 2009

CEO Barry Diller says Yahoo’s site would augment IAC’s Match.com business.

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Yahoo offers new tools for targeting online ads (AFP via Yahoo! News)

Tuesday, February 24th, 2009

Yahoo on Tuesday set out to increase its appeal to advertisers by rolling out tools that better match online ads with what people are searching for on the Internet.

[Full Article]