Yahoo Adds ?Daytime? on Heels of ?Prime? Success (Mediaweek)

Friday, May 15th, 2009

The show is a spin-off of Yahoo?s similar and quite successful Prime Time in No Time series, which executives at the Web portal report has generated close to 200 million views since launching in March of 2008

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Yahoo Sports Dunks Foes (Mediaweek)

Sunday, April 5th, 2009

The ?worldwide leader in sports? can?t make the same claim on the World Wide Web. After trailing for years, Yahoo Sports has been consistently beating ESPN.com in terms of total monthly audience recently. According to new data from both Nielsen and comScore, Yahoo?s audience topped ESPN.com?s every week in March, the height of college basketball office-pool madness.

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