Google enhances music search, Microsoft-Yahoo deal delayed (MalaysiaNews.net)

Friday, October 30th, 2009

Google is making fast partnerships to enhance search results for music-related terms while Microsoft and Yahoo have missed a key deadline for their search advertising deal.

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The Gap Between Google and Rivals May Be Smaller Than You Think (New York Times)

Friday, August 14th, 2009

It?s no secret that even with their recently-announced alliance , Yahoo and Microsoft will lag well behind Google in the hugely profitable search and search advertising business. How far behind?

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Google Puts Movie Previews Into Search Ads in Bid for New Sales (Bloomberg)

Friday, August 14th, 2009

Aug. 14 (Bloomberg) — Google Inc. , seeking new ways to make money from Internet-search advertising, is dressing up its plain-text search ads with movie and TV previews.

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Yahoo, Microsoft may mount fresh Google challenge (The New Zealand Herald)

Sunday, July 19th, 2009

NEW YORK – Yahoo shares were on the rise amid speculation it will team up with Microsoft in an online search advertising partnership aimed at mounting a more serious challenge to Google. The Sunnyvale, California-based company…

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Yahoo rallies on renewed hopes for Microsoft deal (AP via Yahoo! News)

Saturday, July 18th, 2009

Yahoo Inc. shares rose 4 percent Friday amid speculation it will team up with Microsoft Corp. in an online search advertising partnership aimed at mounting a more serious challenge to Google Inc.

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Yahoo to test Google ads as defence vs. Microsoft (Tiscali)

Sunday, May 24th, 2009

SAN FRANCISCO/NEW YORK (Reuters) – Yahoo Inc said on Wednesday it will carry Web search advertising from Google Inc in a test that could put pressure on Microsoft Corp to raise its bid to buy the company.

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Yahoo First Page Search Advertising Grows 10% (Search Engine Journal)

Tuesday, April 14th, 2009

According to a study by AdGooroo, an online advertising intelligence provider, active first page advertisers on Yahoo search have incresed by 10% in the first quarter of 2009. AdGooroo released its Search Engine Advertising Update. The Search Engine Advertising Update documents several trends that emerged during the first quarter, including the annual arrival of larger search […] Check out the …

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Google: 1 Million Advertisers in 2007, More Now (New York Times)

Friday, January 9th, 2009

There are a few reasons Google makes so much more money than rivals like Yahoo and Microsoft in search advertising. First, it accounts for a lot more searches. Second, its technology is believed to be better at matching ads to queries. And third, it has more advertisers. A lot more.

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Ad Slowdown Finally Hitting Google, Too? (AllThingsD Online via Yahoo! Finance)

Monday, November 10th, 2008

Online search advertising is supposed to be the media business that’s most resistant to an economic slowdown: It’s targeted, cost-effective, measurable, etc. All true. But a lousy economy is a lousy economy, and even Google isn’t impervious.

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Google pulls out of search ad deal with Yahoo (Reuters via Yahoo! News)

Wednesday, November 5th, 2008

Google Inc pulled out of a search advertising partnership with Yahoo Inc due to regulatory objections, causing Yahoo shares to rise as investors hoped the move could lead to a resumption of deal talks with Microsoft Corp.

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