Google to expand TV ad service to online video (AFP via Yahoo! News)

Friday, March 27th, 2009

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

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Yahoo unveils partners for Web TV push at CES (Reuters via Yahoo! News)

Thursday, January 8th, 2009

Yahoo Inc unveiled on Wednesday a list of partners to aid its push to bring the Internet and television together, hoping their joint effort will finally connect with consumers.

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Web Audience for Games Soars for NBC and Yahoo (New York Times)

Sunday, August 24th, 2008

The extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC?s Web site and Yahoo?s Olympics section.

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Yahoo unveils plan to mesh Internet and television (AFP via Yahoo! News)

Thursday, August 21st, 2008

Yahoo and Intel on Wednesday unveiled plans to make television more interactive with online capabilities.

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Yahoo and Intel to Bring Interactive Applications to TV Sets (New York Times)

Wednesday, August 20th, 2008

Intel and Yahoo said Wednesday that they are teaming up to bring Web-style interactive applications to television sets. The joint effort is one of many aimed at bringing interactivity to television, a concept that has been trumpeted for years but has seen little consumer adoption so far.

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