The Google Hive Mind (Search Engine Land)

As Google turns 10 years old , that important birthday sees the company more powerful than ever before. With its competitors in disarray, the Big G seems likely to grow even further. The secret to its success? For me, it’s what I’ve been calling the “Google Hive Mind.” Rather than follow a rigid top-down master plan, the company’s direction and success has been shaped by decisions often taken …

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